I agree.Just because Audi makes great cars, doesn't mean that they can slap their name on a tent a charge $2k for it. They are selling the brand here, not selling a great camping tent. I'm sure someone will buy it though.
Why is Audi building tents anyway?
It's the whole lifestyle thing. Audi customers - if you believe the adverts - spend at least half their waking hours on mountain bikes, kayaking or completing endurance marathons. So developing a concept tent is the marketing department's next way to convince us of the wholesome lifestyle nature of its Q cars.
Audi says the Q3 camping tent is rated for wind speeds of up to 40mph. So don't expect to take your Q3 on an Arctic adventure - but it should cope with a stiff Devon sea breeze.
Sadly, a UK spokesman said they have no plans to sell pop-up tents in showrooms just yet. 'It's just a concept at this stage,' he told us. 'We usually do zany things at Worthersee and this is one of those.'