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Discussion Starter · #1 ·
The word is out that Audi will in fact still be bringing over the A3 hatch, albeit only in TDI trim. So the question. A3 hatch was killed in the US to favor the higher margin Q3. With the A3 hatch getting the TDI mill do you think its feasible Audi gives us a TDI in the Q3 as well, or is that just too much cannibalizing overlap?

http://www.burlappcar.com/2014/04/2016-audi-a3-sportback-tdi.html
 

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Discussion Starter · #7 ·
Just to clarify, crossovers like the Q3 offer a HIGHER margin than a small car. Thats why we're seeing so many compact car based CUV's. The platform has been deved already and you can charge a higher price for a CUV.

So I'd imagine the double premium of Q3 over A3 and TDI over TFSI would be attractive enough. Oh and overlap is not good within the same company. Its called cannibalisation...
 
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