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Yup, it's good overlap, seems like when it comes to a car maker like this, this type of overlapping can be a good thing. little downside.
 

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I guess it just comes down to the price of offering it in addition to the other models that Audi is offering. If all the parts already exist, and the underlying structures are the same I guess it just doesn't cost them much more to manufacture the Audi Q3 TDI.

Other than that they just need to make sure that there is enough demand to warrant it.
That and even thinning it out to VW, any way they can share more of it helps
 
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