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Discussion Starter #1
Let's consider this: what if Audi built a Q3 e-tron plug-in hybrid?



There is already a plausible powertrain, the 1.4-liter TFSI in the A3 with 150 hp and an electric motor for a total system output of 205 hp. That power output is more than all but one of the Q3's engines (the 2.0 TFSI with 211 hp), so that means it could work with quattro all-wheel drive. The Q3 e-tron could also work as a FWD car.

Building the Q3 e-tron plug-in hybrid would also help Audi move toward its goal of being the biggest electrified mobility company by the end of the decade. Toyota doesn't have a plug-in crossover/C-segment SUV right now, so that would be another benefit. Also, China would be a huge buyer of the Q3 e-tron since the government is trying to boost hybrid vehicle sales to cut down on its pollution problems.
 

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it would be a good idea, they need more hybrids while people are slowly adapting to them, people do want these cars.
 

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Discussion Starter #3
I can't see it for North America, but I can see this being a great seller for Europe. Do you think that it would be too expensive for what it is in the end though? I mean its not like it would be a super high performing car, and its not very big, but I guarantee you the price tag would be pretty hefty.
 

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it is still going to be expensive and who knows maybe it's better to leave it at that for now, not sure how they can make it cheaper and if it will ever get much cheaper.
 

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Discussion Starter #5
Is there a significant market for cars of this size at that price point though? Sure there is the BMW i3, but that vehicle brings more to the table that just being electric. It also has a really really cool and forward thinking design. The Q3 is nice, but its not like its something we haven't seen before.
 

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Is there a significant market for cars of this size at that price point though? Sure there is the BMW i3, but that vehicle brings more to the table that just being electric. It also has a really really cool and forward thinking design. The Q3 is nice, but its not like its something we haven't seen before.
it's forward thinking design is something that draws people in but it's also expected when a car maker makes an electric vehicle and doesn't just throw in electric vehicle tech in a vehicle that was originally purely petrol powered. It's design will only do so much for it.
 

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I can't see it for North America, but I can see this being a great seller for Europe. Do you think that it would be too expensive for what it is in the end though? I mean its not like it would be a super high performing car, and its not very big, but I guarantee you the price tag would be pretty hefty.
and at this point its hard for them to even scratch the surface. the cost is one of the factors that slowing them down right now. itll be a while but i guess we can gauge it off of the a3 etron when that arrives
 

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Discussion Starter #10
It seems like Audi should consider making dedicated electric vehicles, like BMW has. I just think that strategy will play well moving into the future. I think BMW has a huge edge having started the i brand before other luxury companies caught on.
 
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